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Subject:RE: A different "personality type" angle From:Heather Anderson <Heather -dot- Anderson -at- cubrc -dot- org> To:"evbarney -at- comcast -dot- net" <evbarney -at- comcast -dot- net>, Gene Kim-Eng <techwr -at- genek -dot- com> Date:Thu, 4 Feb 2010 15:27:57 -0500
I follow baseball (Orioles) and Football (Steelers).
However brand loyalty - are you speaking specifically in the terms of sports teams or in general, (ie, the brand of brownies, I will always get!)?
But I don't think I have "fanaticism" in any way that I've noticed.
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From: techwr-l-bounces+heather -dot- anderson=cubrc -dot- org -at- lists -dot- techwr-l -dot- com [techwr-l-bounces+heather -dot- anderson=cubrc -dot- org -at- lists -dot- techwr-l -dot- com] On Behalf Of evbarney -at- comcast -dot- net [evbarney -at- comcast -dot- net]
Sent: Thursday, February 04, 2010 3:17 PM
To: Gene Kim-Eng
Cc: Kevin McLauchlan; techwr-l -at- lists -dot- techwr-l -dot- com
Subject: Re: A different "personality type" angle
I think Gene is right on here.
My only further comment RE: fandom is that, as a Bostonian, knowing where the BoSox stand durring the season (even if you don't watch the games) and making fun of anyone who wears Yankee paraphernalia in Massachusetts is as much a "religious" ritual and responsibility as it is a fan-statement. My experience is that most Yankee-fan baiting is given and taken in good humor.
Ev
I think the personality trait associated with brand loyalty is probably risk
aversion. Having found something that works (and perhaps having experienced an
alternative that didn't), the individual prefers to avoid the risk of another
negative experience.
Fanaticism is another matter. I can understand people being strongly attached
to their own preferences, but why some feel the need to convince or force others
to follow escapes me.
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