TechWhirl (TECHWR-L) is a resource for technical writing and technical communications professionals of all experience levels and in all industries to share their experiences and acquire information.
For two decades, technical communicators have turned to TechWhirl to ask and answer questions about the always-changing world of technical communications, such as tools, skills, career paths, methodologies, and emerging industries. The TechWhirl Archives and magazine, created for, by and about technical writers, offer a wealth of knowledge to everyone with an interest in any aspect of technical communications.
I think the personality trait associated with brand loyalty is probably risk
aversion. Having found something that works (and perhaps having experienced an
alternative that didn't), the individual prefers to avoid the risk of another
negative experience.
Fanaticism is another matter. I can understand people being strongly attached
to their own preferences, but why some feel the need to convince or force others
to follow escapes me. My best guess is that it reflects their insecurities
about their own choices and/or beliefs.
Gene Kim-Eng
----- Original Message -----
From: "McLauchlan, Kevin" <Kevin -dot- McLauchlan -at- safenet-inc -dot- com>
> A recent insight - not proven - is that there might be a personality or
> approach-to-the-world link between people who profess/experience brand
> loyalty, and people who have the fan(atic) gene.
Are you looking for one documentation tool that does it all? Author,
build, test, and publish your Help files with just one easy-to-use tool.
Try the latest Doc-To-Help 2009 v3 risk-free for 30-days at: http://www.doctohelp.com/
Explore CAREER options and paths related to Technical Writing,
learn to create SOFTWARE REQUIREMENTS documents, and
get tips on FUNCTIONAL SPECIFICATION best practices. Free at: http://www.ModernAnalyst.com
---
You are currently subscribed to TECHWR-L as archive -at- web -dot- techwr-l -dot- com -dot-
