Need POD information, please

[John Hedtke <john -at- hedtke -dot- com>]

I'm about to start a book project and there are some mechanical 
problems I need to address that I'd like to ask input on. I need to 
publish the book in an ebook format (or several, possibly) and also 
in a print-on-demand format.  As part of this, I'll need to:

1. Come up with a sales outlet for both: some simple shopping cart 
technology, possibly, that's capable of spitting out an email with an 
ebook or providing a link as well as a POD vendor. I'm willing to set 
up my own website and so on, but I don't want to re-code the wheel if 
there's something I can do cheaply and easily.

2. Someone who can help me design and create cover art.

I'm familiar with the general concepts, but I've never gone through 
it myself. Has anyone thoughts on who to talk to (or conversely, 
someone you're ~not~ happy with)?  Is there a book or online resource 
you're fond of that describes the self-publishing and distribution process?

Many thanks

Yours truly,

John Hedtke
Author/Consultant/Contract Writer
Fellow, STC
www.hedtke.com
541-685-5000 (landline)
541-554-2189 (cell)
john -at- hedtke -dot- com
Twitter: JohnHedtke
Facebook: John V. Hedtke
Blog for writers and authors: http://tradebookauthor.com/  

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