Re: Suggest something else besides Leverage

[Karen Felker <akaren -at- earthlink -dot- net>]

The sentiments in that blog exactly represent my feelings. 
However, the blog is over 4 years old, and word usage can and does change over time.

Karen 

Some people hear voices. Some see invisible people. Others have no imagination whatsoever.

On Nov 4, 2011, at 2:00 PM, Bonnie Willimott wrote:

> I think this blog post is worth a read:
> 
> http://leveragethis.wordpress.com/2007/09/12/leverage-is-not-a-verb/
> 
> -----Original Message-----
> 
> Sent: Friday, November 04, 2011 1:31 PM
> Subject: Suggest something else besides Leverage
> 
> We have a new marketing guy who loves to use the word leverage, as in
> "Leverage the features of our wonderful product to improve your life."
> When I search for similar uses on the Internet, I find this usage is not
> so common yet. 
> I've been given the opportunity to edit this stuff, but the only other
> words I can think of that come close are "exploit", which has a nasty
> undertone, and "take advantage of", which is a bulkier phrase than the
> single word leverage.
> I realize "use" would work as well, but it's not splashy enough for
> marketing. Does anyone have any other suggestions?
> 






^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^

Create and publish documentation through multiple channels with Doc-To-Help.
Choose your authoring formats and get any output you may need. Try
Doc-To-Help, now with MS SharePoint integration, free for 30-days.
http://www.doctohelp.com

---
You are currently subscribed to TECHWR-L as archive -at- web -dot- techwr-l -dot- com -dot- 

To unsubscribe send a blank email to
techwr-l-leave -at- lists -dot- techwr-l -dot- com
or visit http://lists.techwr-l.com/mailman/options/techwr-l/archive%40web.techwr-l.com


To subscribe, send a blank email to techwr-l-join -at- lists -dot- techwr-l -dot- com

Send administrative questions to admin -at- techwr-l -dot- com -dot-  Visit
http://www.techwhirl.com/email-discussion-groups/ for more resources and info.

Looking for articles on Technical Communications?  Head over to our online magazine at http://techwhirl.com