Font tussle -- bolding bolding everywhere

Subject: Font tussle -- bolding bolding everywhere
From: Nancy Allison <maker -at- verizon -dot- net>
To: techwr-l -at- lists -dot- techwr-l -dot- com
Date: Mon, 11 Aug 2014 10:08:48 -0500 (CDT)

Hi, all.

My company's UIs use sentence style capitalization. So, the UI controls
for setting the reference level are labeled

Ref. level
Ref. level down
Ref. level up

I refer to these controls in text by capping each term: "The vial
controls are Ref. Level, Ref. Level Up, and Ref. Level Down."

I reserve bolding for those UI items that I am telling the user to act
on directly (select, tap, click, and so on.) But I know one of my
reviewers is going to come back to me with "make these bold so people
know they're control names" or even just "make these bold so they stand
out."

I can explain about the caps setting the names off, I can explain about
reserving bold for actions, but if my questioner is persistent, I need
a solid resource to explain why it's bad to have bold type popping up
all over the page. Am I, in fact, simply going on my personal hunch
that overapplied bolding is distracting on the page and probably
reduces readability? Have I simply made up these claims?

I just searched for "do not overuse bold text" and found a few
articles, but they are very general. They go so far as to say "Bold
less instead of more." Well, thanks.

Are there any actual readability tests or other source of data
regarding the effectiveness of varying amounts of bolding on a page? By
the way, translation costs are not even a factor, since our
translator's software recognizes and preserves the bolding codes. They
don't have to be inserted manually.

Thanks for all suggestions.

--Nancy

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