Re: Acronyms in Marketing Material

Subject: Re: Acronyms in Marketing Material
From: Gene Kim-Eng <techwr -at- genek -dot- com>
To: Kornika King <kornika -dot- king -at- gmail -dot- com>, TECHWR-L <techwr-l -at- lists -dot- techwr-l -dot- com>
Date: Tue, 07 Oct 2014 09:26:57 -0700

Industry-wide acronyms in common use by the targeted readers are probably ok. I wouldn't use product acronyms for something I was trying to sell to the reader. Even a moment ary confusion that can be easily resolved by looking back at the initial use and definition is still a distraction from the marketing objective.

Gene Kim-Eng

On 10/7/2014 8:33 AM, Kornika King wrote:

Yay or nay?

For example, "My Awesome Software is a complete solution for ..." and then
later, "MAS will help you ..."

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Acronyms in Marketing Material: From: Kornika King

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