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Re: Acronyms in Marketing Material

Subject: Re: Acronyms in Marketing Material
From: Gene Kim-Eng <techwr -at- genek -dot- com>
To: Kornika King <kornika -dot- king -at- gmail -dot- com>, David Tinsley <dtinsley -at- ndigital -dot- com>
Date: Tue, 07 Oct 2014 12:00:09 -0700

If your marketing people WANT to use the acronym, for example if they intend to register it as a trademark and want it to be the way everyone refers to the product, then I would suggest doing your title in two lines, something like this:

First line: MAS (in really big letters)
Next line: My Awesome Software (in much smaller letters)

After that, you can refer to the product only as "MAS."

It's usually a big branding mistake to use abbreviations as product names, but if that's what your marketing people have decided, it's on their heads, not yours. So make them happy

Gene Kim-Eng




On 10/7/2014 8:51 AM, Kornika King wrote:


Thank you for your response! That was my thought but I'm receiving push
back on first including "MAS" in parentheses.

The reasoning I was given was that it wasn't visually appealing and
unecessary since the abbreviation would be used on the same flyer.


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References:
Acronyms in Marketing Material: From: Kornika King
RE: Acronyms in Marketing Material: From: David Tinsley
Re: Acronyms in Marketing Material: From: Kornika King

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