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One other thing about correct usage of all of it. I am president of our local chapter of STC and I'm a part-time teacher in a technical writing program at our local university. So I have to be careful in the way I write to a lot of different audiences. I know a fair amount of you are contractors, as am I. I think that at the end of the day, we need to consider who our audiences are when we write anything. This audience is made up of other technical communicators who are judging our personalities, our communication skills, and the things that we respond to. At some point, they may also have influence in whether we are hired for a contract or other role. It's always a good idea to take that into consideration when we reply to threads like this.
It's something to consider.
Lin Laurie
206.900.1861
www.linlaurie.com
-----Original Message-----
From: techwr-l-bounces+linlaurie1=hotmail -dot- com -at- lists -dot- techwr-l -dot- com <techwr-l-bounces+linlaurie1=hotmail -dot- com -at- lists -dot- techwr-l -dot- com> On Behalf Of Mark Giffin
Sent: Friday, May 15, 2020 12:15 PM
To: techwr-l -at- lists -dot- techwr-l -dot- com
Subject: Re: trademarks - not optional
True Monique, if I am a tech writer and writing professional company documentation, I have to do the right thing with trademarks in an official publication.
But I couldn't care less about these trademarks in my personal communications. Like in techwr-l posts. Take that linkedin techsmith indesign github ...
Mark Giffin
On 5/15/2020 12:05 PM, Monique Semp wrote:
> > ! I'm really sick of wasting extra keystrokes to type some company's
> precious camelcase trademark. I've already been typing Linkedin,
> Github, Latex etc and gleefully ignoring picky capitalization.
> >
> >To me, it's fine to honor a company's preference, or even its
> trademark, if you choose. And it's fine to ignore it, if that's your
> preference. Not sure it qualifies as an "issue," though. Some things
> simply are.
> Umm... no. It's not fine to ignore a company's trademarks. That's a
> legal thing that must be followed. And established companies who know
> that people will need to reference the company's name and products have
> trademark usage guidelines posted.
> -Monique
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