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In casual writing the rules don't apply. I'm with Mark. But we need to care as technical writers when we write technical materials, especially if they are externally facing. If you write internal documentation, who cares.
And that legal language you see at the front of tech material does mean something. You might not hear about the stories of when it goes wrong, like in my case with websites, but it is there for a reason.
Lin Laurie
206.900.1861
www.linlaurie.com
-----Original Message-----
From: techwr-l-bounces+linlaurie1=hotmail -dot- com -at- lists -dot- techwr-l -dot- com <techwr-l-bounces+linlaurie1=hotmail -dot- com -at- lists -dot- techwr-l -dot- com> On Behalf Of Mark Giffin
Sent: Friday, May 15, 2020 12:15 PM
To: techwr-l -at- lists -dot- techwr-l -dot- com
Subject: Re: trademarks - not optional
True Monique, if I am a tech writer and writing professional company documentation, I have to do the right thing with trademarks in an official publication.
But I couldn't care less about these trademarks in my personal communications. Like in techwr-l posts. Take that linkedin techsmith indesign github ...
Mark Giffin
On 5/15/2020 12:05 PM, Monique Semp wrote:
> > ! I'm really sick of wasting extra keystrokes to type some company's
> precious camelcase trademark. I've already been typing Linkedin,
> Github, Latex etc and gleefully ignoring picky capitalization.
> >
> >To me, it's fine to honor a company's preference, or even its
> trademark, if you choose. And it's fine to ignore it, if that's your
> preference. Not sure it qualifies as an "issue," though. Some things
> simply are.
> Umm... no. It's not fine to ignore a company's trademarks. That's a
> legal thing that must be followed. And established companies who know
> that people will need to reference the company's name and products have
> trademark usage guidelines posted.
> -Monique
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