Vertical text should read UP the page

Subject: Vertical text should read UP the page
From: "Sue Keller, Alaska Sea Grant" <FNSK -at- AURORA -dot- ALASKA -dot- EDU>
Date: Wed, 15 Mar 1995 10:27:35 -0900

Broadside and landscape are terms for a page designed
to read normally when the book is turned 90 degrees.
Wide tables and ilustrations are run broadside when they
are too wide to be placed on the page horizontally. University
of Chicago Press (as stated in the Chicago Manual of Style)
places the left side of a broadside table or illustration at the
bottom of a page, so the text reads UP the page. This is
different from the direction in which the spine reads--the
spine of a book should read down.

I have seen uninformed but well-meaning people alternate
broadside placement in a book, so that a reader has to turn
a book 90 degrees to the left on even pages and 90 degrees
to the right on odd pages to read the text. This practice is
REALLY unforgivable!

I recommend referring to the Chicago Manual of Style
regularly for answers to most style questions.

--Sue Keller, University of Alaska


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