TechWhirl (TECHWR-L) is a resource for technical writing and technical communications professionals of all experience levels and in all industries to share their experiences and acquire information.
For two decades, technical communicators have turned to TechWhirl to ask and answer questions about the always-changing world of technical communications, such as tools, skills, career paths, methodologies, and emerging industries. The TechWhirl Archives and magazine, created for, by and about technical writers, offer a wealth of knowledge to everyone with an interest in any aspect of technical communications.
Subject:Re: Writing for direct mail From:ROMAY SITZE <rositze -at- NMSU -dot- EDU> Date:Wed, 17 Jan 1996 20:46:14 -0700
On Wed, 17 Jan 1996, Grant Hogarth wrote:
> Specific Course Flyers:
> Padgett Thompson 913-451-2900
> "How to create newsletters people will read"
I've taken this course. I was ok, but I got more from some of the books
I have than from the course.
A couple of recommendations:
Klein's _Write Great Ads: A step-by-step approach_. John Wiley & Sons,
1990. This is put together in a workbook style with specific exercises
to guide you through the learning process. It also has a variety of
examples of the different types of marketing techniques, including both
short and longer ads, brochures, direct marketing pieces, even radio and
TV ads.
Another book with some great ideas is Floyd's _Marketing with
Newsletters_, EF Communications, 1991. While this one's primary focus is
on newletters, much of the information has carry-over value to other
types of marketing communications.
> > Judith Blackbourn <JudiStaal -at- msn -dot- com> asks:
> > Our marketing department is looking for books, seminars, or workshops for
> > developing a winning writing style to use in direct mail. Anyone out there
> > familiar with this genre?
