TechWhirl (TECHWR-L) is a resource for technical writing and technical communications professionals of all experience levels and in all industries to share their experiences and acquire information.
For two decades, technical communicators have turned to TechWhirl to ask and answer questions about the always-changing world of technical communications, such as tools, skills, career paths, methodologies, and emerging industries. The TechWhirl Archives and magazine, created for, by and about technical writers, offer a wealth of knowledge to everyone with an interest in any aspect of technical communications.
Subject:Re. Misleading ad for HotMetal? From:geoff-h -at- MTL -dot- FERIC -dot- CA Date:Wed, 10 Apr 1996 14:16:29 -0500
Phil Block posted to warn us about a misleading ad for
HotMetal software. It's certainly reasonable to take this
as intentional vaporware, but it ain't necessarily so: most
glossy magazines (and PC Mag for sure) go to the printer
3-4 months before they appear on the newstand. Moreover,
ads sometimes gets bumped into subsequent issues or moved
to an earlier issue due to production problems. If the ad's
in an April issue, with actual availability in May, that's
not an unreasonable slip.
OTOH, it could certainly be a case of pre-emptive marketing
(to steal sales from the competition) too. No way to know.
--Geoff Hart @8^{)} geoff-h -at- mtl -dot- feric -dot- ca
Disclaimer: Speaking for myself, not FERIC.
