STC Region 7 Conference Announcement

[Marj Hermansen <MARJ_HERMANSEN -at- NOVELL -dot- COM>]

The Intermountain Chapter of the
Society for Technical Communication
presents

Expanding Horizons: Pioneering Technical Communication
in the 21st Century

Salt Lake City, Utah
October 31, November 1 & 2

Expanding Horizons
We're midway through "the *90s," heading for the excitement and
challenges of a new century. Today's communicators and students will
be the pioneers of the technical communication field as we enter the 21st
century.
The Intermountain Chapter cordially invites you to join us in Salt Lake City
this fall to explore the expanding horizons of technical communication.
We'll travel back to 1896 at our opening event*a masquerade ball,
celebrating Utah's Centennial Year. Then, during the conference we'll
explore the past, present, and future as we share and speculate about
the scope of technical communication in the year 2000 and beyond.

Conference Theme
"Pioneering Technical Communication in the 21st Century" will be
developed throughout the conference in such sessions as:
**Consulting 101 with Joel Gendelman*A no-nonsense session for
people who have recently gone out on their own, or are planning to do
so.
**Using Graphical Analysis of Media to Enhance their Definitions with
David Hailey*This multimedia presentation will include a discussion of
graphing different media relative to each other, permitting a fairly
comprehensive and interactive set of definitions that allow us to move
away from the argument that hypermedia is hypertext with "bells and
whistles."
**Editing an Index for Quality and Usability with Lori Lathrop*This
workshop is for technical writers who want to know how to evaluate the
usability, exhaustivity, and quality of an index for both printed and online
documents.
**The Human Side of Technology with Robert Tippetts*What are we to
do with messy human feelings, perceptions, ambitions, assumptions, and
biases in a digital world of increasing precision and capability?
**Single-Source Architecture with Fred Holmes and Ben Martin*An
Empirical Evaluation of how J. D. Edwards achieved a single-source
architecture that catalogs information at the paragraph, task, chapter, and
book levels.
**Making the Transition from Technical to Marketing Communications with
Dave Politis*This presentation will examine the current opportunities for
marketing communicators, the challenges confronting independent
contractors, the skills needed by marketing communicators, and ideas and
issues associated with self-promotion.
**The Copywriter's Rhetorical Role within the Corporation with Nathan
Jackson* This presentation will discuss how copywriters use rhetorical
actions in collaborative settings to create ethical, user-centered
communication.
**Technical Documentation for the *90's*Integrating HTML with Angelique
Herran* An Empirical Study of the creation of a software tool that would
translate electrical library symbol information from one format to another
used by the VeriBest Synthesis Engine.

About the Conference
Dates:          October 31, November 1 & 2
Location:       Little America Hotel & Towers
                500 South Main
                Salt Lake City, UT 84101
                (801) 363-6781

Location
All conference sessions will be held at The Little America Hotel and
Towers in Salt Lake City. Lodging for conference attendees is available at
a reduced rate if reservations are made before September 30, 1996.

Room Rates
Single/Double Deluxe Tower Rooms: $104.00
Single/Double Deluxe Garden Rooms: $94.00
NOTE: Room rates are subject to 10.72% tax.

Transportation
The Little America Hotel & Towers offers free shuttle service from the
Salt Lake International Airport. Contact the hotel or your travel agent if you
have questions. There are also other ground transportation options
available at the airport. Full service rental car facilities are also available.

Chapter Leader's Workshop
On Sunday, November 3, the Chapter Leader's Workshop will be led by
STC's Region 7 Director-Sponsor, Laura Ramsey. The cost for this
half-day workshop is $25, including breakfast.

Conference Sessions
The conference will include presentations from the following stems:
*       Tools of the Future
*       Documentation Standards
*       Localization/Internationalization
*       Research & Education
*       Adding Value
*       Writing & Editing
*       Marketing Communications

Registration Information
STC Region 7 Conference
Intermountain Chapter, STC
P.O. Box 520304
Salt Lake City, UT 84152-0304

Registration Form
Name: _______________________________________
Company:_____________________________________
Address:
______________________________________________________________________________
_________________________________________________________
E-mail address: _______________________________
Phone/Fax:
(     )__________________________________
(     )__________________________________

_____ Member $150.00
_____ Nonmember $195.00
_____ Student/Retired $75.00
_____ Chapter Leader's Workshop $25.00
_____ TOTAL ENCLOSED

Payment: Send this form with check or money order (we are not set up to
accept credit cards) payable to
Intermountain Chapter, STC
to:

STC Region 7 Conference
Att: Marj Hermansen
P.O. Box 520304
Salt Lake City, UT 84152-0304

Terms: No refunds, but registration can be transferred to another person.

Special needs: Check all that apply
_____ Hearing
_____ Vision
_____ Wheelchair
_____ Diet
_____ Other
Explain:______________________________________

Note: Registration includes: Breakfast and lunches Friday and Saturday
plus a copy of the Conference Program and Proceedings.
One form per person. Please make copies as needed.