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Subject:Re: Product name = noun or adjective? From:Estella Clifford <cliff -at- FP -dot- COM> Date:Fri, 30 May 1997 10:33:08 EST
Cheryl D. Kidder wrote:
<snipped>
>
>For years we have used our product name as a noun in all our
>literature, manuals and online help. The question came up today
>whether or not this is a problem and should it actually be used as an
>adjective.
>
>For example, the product name "Great Stuff" has been used so: With
>Great Stuff you can do anything you want. The suggestion is to make
>it like so: With the Great Stuff system, you can do anything you
>want.
>
>Do any of you have any experience with this situation?
Cheryl,
Is "Great Stuff" a trademark? If so, it should be used as an adjective
rather than a noun, in which case "the Great Stuff system" would be
correct. You might want to touch base with the legal department to get
their advice. FWIW.
Regards,
Estella
Sr. Technical Writer
clifford -at- fp -dot- com
My opinions are my own . . .
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