Registered trademark symbol: subscript or superscript?

Subject: Registered trademark symbol: subscript or superscript?
From: Jennifer Jelinek <jlkraus -at- AMETEKWATER -dot- COM>
Date: Tue, 9 Sep 1997 11:27:53 -0500

Hope this isn't too dumb of a question...

I've been adding the registered trademark symbol to our brand-name on some of our packaging. In my experience, I've usually seen/placed the "circle-R" symbol in superscript after the brand-name. The new legal advisor at our parent company is sub-scripting the "circle-R" after the brand-name; this is also how it's done on our parent company's product literature. I can't find a reference to which is correct (or if both are acceptable). Can anyone help me out here?

Having a stressful, nit-picky kind of week (and it's only Tuesday),

Jennifer Jelinek
Jlkraus -at- ametekwater -dot- com

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