Re: Registered trademark symbol: subscript or superscript?

[David Knopf <david -at- KNOPF -dot- COM>]

Jennifer Jelinek wrote:
>
> Hope this isn't too dumb of a question...
>
> I've been adding the registered trademark symbol to our brand-name on =
> some of our packaging. In my experience, I've usually seen/placed the =
> "circle-R" symbol in superscript after the brand-name. The new legal =
> advisor at our parent company is sub-scripting the "circle-R" after the =
> brand-name; this is also how it's done on our parent company's product =
> literature. I can't find a reference to which is correct (or if both are =
> acceptable). Can anyone help me out here?

Either is acceptable, and both afford the same legal protection.

Hope this helps!

- David Knopf

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