Re: Use of (TM) and (R) symbols in running text

Subject: Re: Use of (TM) and (R) symbols in running text
From: Aileen Asistio <aiai -at- POLGAS -dot- TOPMAX -dot- COM -dot- PH>
Date: Fri, 14 Nov 1997 10:09:13 +0800

In addition..., we use TM and R symbols only on the first mention of the
product name...
******************************************
Aileen N. Asistio
Technical Writer
Topmax Philippines, Inc.
aiai -at- topmax -dot- com -dot- ph


On Thu, 13 Nov 1997, Joe Miller wrote:

> Nicole,
>
> >One of the things I do at work is publish a IT newsletter and product
> >names are all over it. Does anyone know what writers usually do about
> >trademark symbols in running text? My company doesn't have a style
> >manual of its own and no one in my department has a preference.
>
> An intellectual property attorney once advised us that TM and R should
> be used only for our trademarks and that we should use a reference
> to identify the trademark (TM, meaning the trademark applied for)
> or registered trademark (R, meaning the trademark has been granted
> and registered) by owner's name, as in:
> Windows is a registered trademark of Microsoft Corporation.
>
> The "trademark mandatory", as this reference is called, might be a
> footnote or an endnote, depending on the number of them and the
> type of document.
>
> We deliberately avoid sprinkling the text with lots of R's and TM's on
> the assumption that it's overkill and, even more important, is disruptive
> to the reading effort.
>
> --Joe
> joemiller -at- canberra -dot- com
>
>
> Posts: mailto:techwr-l -at- listserv -dot- okstate -dot- edu
> Commands: mailto:listserv -at- listserv -dot- okstate -dot- edu (e.g. SIGNOFF TECHWR-L)
> Archives: http://listserv.okstate.edu/archives/techwr-l.html,
> Subjects: JOB:, QUESTION:, SUMMARY:, ANNOUNCE:, or none of these.
>


Posts: mailto:techwr-l -at- listserv -dot- okstate -dot- edu
Commands: mailto:listserv -at- listserv -dot- okstate -dot- edu (e.g. SIGNOFF TECHWR-L)
Archives: http://listserv.okstate.edu/archives/techwr-l.html,
http://www.documentation.com/, or http://www.dejanews.com/
Subjects: JOB:, QUESTION:, SUMMARY:, ANNOUNCE:, or none of these.


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