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Do remember to use your trademark as an adjective and not
a noun (Kleenex tissue rather than Kleenex alone). You can loose
your trademark by using it as a noun (I don't remember how or why,
but I know you can).
Melonie R. Holliman
Technical Writer
CPD Marketing
Advanced Micro Devices
...snip
I was surprised to learn this recently as well. It's referred to as
"Unintentional Abandonment" which means by using your mark as a noun or
a verb you are using it in a vague manner and risk the chance of losing
it if chanllenged."...marks should be used consistently, and
distinctively, to enhance their source-identifying function." Marks
should not be pluralized or used in the possesive form either. This blew
me away. I had to go back and do some rewritting when I found this
out!!!
