Re: Marketing block

["Brierley, Sean" <Brierley -at- QUODATA -dot- COM>]

Hallo:

Perhaps there is a reason you were in the body shop in the first place . . .
you know, the big, black and yellow striped "Danger Cliff Ahead" sign <vbg>.

Seriously, where was the sign in relation to the door and what distractions
surrounded the sign. For example, a great Renoir might be pretty much
invisible in the Louvre but would stand out greatly on the wall at the local
YMCA. Similarly, you might miss the tiger in the jungle, but not on Main
Street. Was the sign camouflaged by similarly slick posters, signs, and
other background noise?

As far as web pages go, I ignore the garbage, too. If I get distracted
enough to notice the garbage, I get annoyed and leave the page, never to go
back. On the web, I want to get in quickly, find what I want easily and
efficiently, and be gone with my information and plunder in a matter of a
minute or two. I have no patience for anything else. I have stopped by a few
artsy sites over the years and enjoyed them, but I went there for the
purpose of seeing web-art.

I don't think you are failing to do anything. I think those responsible for
the marketing/advertising are failing in their attempt to reach you. Now, if
you find your car and potentially your well-being are suffering, I'd
recommend you slow down, look twice, and consider being more attentive
<vbg>.

<blink>Take care.</blink>

Sean
sean -at- quodata -dot- com </tongue-in-cheek>

>>>-----Original Message-----
>>>From: Christine Pellar-Kosbar [mailto:chrispk -at- MERIT -dot- EDU]
>>>Sent: Tuesday, August 17, 1999 3:09 PM
>>>To: TECHWR-L -at- LISTSERV -dot- OKSTATE -dot- EDU
>>>Subject: Marketing block
>>>
>>>
>>>Has anyone else noticed this phenomenon:  on web pages, and
>>>now even on signs,
>>>I find myself disregarding anything too flashy as an "ad."
>>>I don't even read
>>>it.  Sometimes it turns out to be important information.
>>>
>>>Today I was in a body shop where a huge, three-color,
>>>professionally developed
>>>sign said: "Customer's please do not follow employees into
>>>this room.  For
>>>liability reasons, please stay in the waiting area."
>>>Because it was so very
>>>well designed, I completely missed it (and followed the
>>>mechanic into the
>>>room).  The mechanic politely asked me to wait in the
>>>waiting area.  While
>>>waiting, I happened to read the sign as I read everything
>>>else on the walls.
>>>Only then did I realize my mistake.
>>>
>>>On web pages too, I've noticed that I ignore everything but
>>>the little text in
>>>the middle.  Occasionally, the flashy side items turn out to
>>>be useful
>>>information.  But, unless someone sitting next to me points
>>>that out, I don't
>>>notice them.
>>>
>>>Do others do this?  Are we desensitizing people with flashy marketing
>>>materials?  Or am I just getting old?
>

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