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Re: Try selling the sizzle of what you do.

Subject: Re: Try selling the sizzle of what you do.
From: Bruce Byfield <bbyfield -at- axionet -dot- com>
To: "TECHWR-L" <techwr-l -at- lists -dot- raycomm -dot- com>
Date: Fri, 14 Feb 2003 11:06:55 -0800


Tom Murrell wrote:

John, that ain't the sizzle. That IS the steak. You delivered documentation that was
sorely needed. You demonstrated that a good Technical Writer CAN deliver something
useful, useable, and attractive.

John could have delivered documentation that was useful, usable,and attractive, but without making a fuss about it. However, if he had, he probably wouldn't have won the programmer over.

To me, John's tale is an example of good marketing. You can have the steak, but if there's no sizzle, nobody will buy. You can have sizzle, but if there's no steak, the emptiness of your marketing will soon be exposed. In the long run, marketing only works if there's steak and sizzle both.

--
Bruce Byfield bbyfield -at- axionet -dot- com 604.421.7177
http://members.axion.net/~bbyfield

"Who went mad, who drowned in drink,
Who's in a cage and who's extinct?
Who ended up in a uniform?
The Lion and the Unicorn."
-The Men They Couldn't Hang, "The Lion and the Unicorn"



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Re: Try selling the sizzle of what you do.: From: Tom Murrell

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