Re: Humor(?): Font fondlers, rejoice!--a brief rant

Subject: Re: Humor(?): Font fondlers, rejoice!--a brief rant
From: Dick Margulis <margulis -at- fiam -dot- net>
To: "TECHWR-L" <techwr-l -at- lists -dot- raycomm -dot- com>
Date: Tue, 24 Jun 2003 17:20:26 -0400


I've tried to stay out of this one. I really have. But I am weak.

1. I have not seen the articles, but I am highly skeptical of the validity of the "studies"; I'd want to know something about the peer review process used by the journal. Do any of the reviewers know anything about type? Anything about statistics? Anything about the design of experiments? Just asking.

2. I cannot imagine what this subject has to do with technical communications. Yes, fonts convey different moods (to that small subset of the reading public that has any sensitivity whatever to font choice), largely based on cultural conditioning. But SO WHAT???? As much as I avoid Times New Roman and Arial in my personal life (going so far as to cross a street to avoid shaking their hands), I have never encountered a design challenge in _technical_ communications that could not be adequately met with one or both of these two faces.

3. I have lots of fonts on my PC, but I don't use the majority of them. I find that a small collection of well crafted fonts suffices for 99% of the design work I do. Wanna talk about the moods conveyed by fonts in advertising and marcomm? I'm your guy. Wanna talk about font choices for tech comm? Arial and/or Times New Roman. That's all you need to know about font selection. Spend time learning something about page layout, instead. Don't sweat the fonts.

Harrumph!

Dick
--
Fondling fonts since 1960. Yes, really.

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Re: Humor(?): Font fondlers, rejoice!--a brief rant: From: Samuel Choy

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