Re: Brochure Text

Subject: Re: Brochure Text
From: Al Geist <al -dot- geist -at- geistassociates -dot- com>
To: TECHWR-L <techwr-l -at- lists -dot- raycomm -dot- com>
Date: Wed, 20 Aug 2003 21:18:38 -0800

Tamara Reyes-Muralles wrote:


I just received the first draft of my brochure. The graphic artist justified
all the text. I thought I had read that text should be left-aligned because
people can read left-aligned text easier.

Should I change the justification? What is best for a brochure? Does the
answer really come down to what I like?

You should do whatever is necessary to ensure the message you want to present to your customer is accurate, understandable and memorable. If that means justifying the text, or making it ragged right, who cares. Which one looks better? Do a mock up with both justifications and compare, or, if it's really bothering you, go ask the graphic artist why the justification was changed.


Al Geist, Geist Associates
From Concept to Completion
Technical Writing, Publishing, Video, Web Design, Graphic Arts
Voice 907-317-3194 Fax 907-622-2321 al -dot- geist -at- geistassociates -dot- com <mailto:al -dot- geist -at- geistassociates -dot- com>
"When the situation is absolutely hopeless, you have nothing to worry about."
Compliments of The Monkey Wrench Gang

Brochure Text: From: Tamara Reyes-Muralles

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