Re: job title nomenclature on biz cards

Subject: Re: job title nomenclature on biz cards
From: Dick Margulis <margulisd -at- comcast -dot- net>
To: "TECHWR-L" <techwr-l -at- lists -dot- raycomm -dot- com>
Date: Thu, 19 Aug 2004 07:23:56 -0400


Diotima and Bonnie,

I think "writer" and "editor" don't register as job titles with most people in the corporate world, at least in the US.

I find that in American corporate culture (which does not necessarily coincide with the target audience for your business cards), people are hypersensitive to the titles manager, director, vice president, president, and CxO. Any other title, no matter how descriptive of what a person does, gets lumped into an amorphous mass of fungible worker bees and does not register individually in the consciousness of the person you give the card to. I'm sure there are exceptions for the occasional cheeky title such as princess or witch, but you don't see those very often and I don't recommend them (you'd be amazed how many people out there are lacking the humor gene altogether).

As I said, corporate America may not be your target audience. And it is entirely possible that owners of small businesses are better readers and therefore more sensitive to your word choice in this context. But I'd still suggest that you might be better served by being the president of your editing and writing service than by being the editor/writer of your editing and writing service.

Dick


Bonnie Granat wrote:


There is no way to know what your potential clients know, so I think you
have to say both, especially so people can find you in Google when they
look for either editing or writing.





^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^

ROBOHELP X5: Featuring Word 2003 support, Content Management, Multi-Author
support, PDF and XML support and much more!
TRY IT TODAY at http://www.macromedia.com/go/techwrl

WEBWORKS FINALDRAFT: New! Document review system for Word and FrameMaker
authors. Automatic browser-based drafts with unlimited reviewers. Full
online discussions -- no Web server needed! http://www.webworks.com/techwr-l
---
You are currently subscribed to techwr-l as:
archiver -at- techwr-l -dot- com
To unsubscribe send a blank email to leave-techwr-l-obscured -at- lists -dot- raycomm -dot- com
Send administrative questions to ejray -at- raycomm -dot- com -dot- Visit
http://www.raycomm.com/techwhirl/ for more resources and info.



Follow-Ups:

References:
job title nomenclature on biz cards: From: diotima
Re: job title nomenclature on biz cards: From: Bonnie Granat

Previous by Author: Re: MSWORD -> PDF Error Messages
Next by Author: Re: job title nomenclature on biz cards
Previous by Thread: Re: job title nomenclature on biz cards
Next by Thread: Re: job title nomenclature on biz cards


What this post helpful? Share it with friends and colleagues:


Sponsored Ads