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Re: Tech writers as Sales Reps

Subject: Re: Tech writers as Sales Reps
From: "Gene Kim-Eng" <techwr -at- genek -dot- com>
To: "TECHWR-L" <techwr-l -at- lists -dot- techwr-l -dot- com>
Date: Tue, 8 Mar 2005 16:20:53 -0800


I guess I must be working in a different universe, but every
company I've ever worked with used its product manuals as
part of its pre-sale marketing strategy. And every employee
in the company whose work touches the customer directly or indirectly is to some extent a part of the sales/marketing
team.
What kind of companies do you all work for where this looks like some sort of epiphany?

Gene Kim-Eng


----- Original Message ----- From: "Anonymous Poster" <techwhirlanonpost -at- yahoo -dot- com>

Interfaces uses user manuals to build its brand and
customer satisfaction; the company has better ratings
than competitors hundreds of times larger. They've
even used their docs to help close sales.



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Fwd: Tech writers as Sales Reps: From: Anonymous Poster

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