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Maybe we're getting our wires a bit crossed... I took global to mean
"many different geographic locations" and not "all walks of life". I
would assume my audience for C# SDKs would not include car salespeople
and Home Depot clerks. If I assume wrong, and these people are in fact
being sold the C# SDKs, perhaps I then need to talk to Sales and
Marketing about their tactics. ;-)
On 11/16/05, Gene Kim-Eng <techwr -at- genek -dot- com> wrote:
> I think this is the same old "know your reader." If you're selling
> a niche product to a niche market, for example IC logic and I/O
> IP or DNA arrays, then your choice is between niche language
> that will be undecipherable to a "global" audience that includes
> Home Depot clerks and car salespeople, or an approach that is
> easy for "most" to understand but may result in your customer base
> constantly tearing out the first couple of chapters of everything you
> publish and feeling insulted because you keep explaining to them
> the basic building blocks of their professions. In either case, the
> use of non-niche language is neither cost-effective nor particularly
> readable to the intended user.
--
Bill Swallow
HATT List Owner
WWP-Users List Owner
42.8162,-73.7736 http://techcommdood.blogspot.com
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