Re: This too is technical communication:

[Chris Borokowski <athloi -at- yahoo -dot- com>]

Very well said. However, I think "builds brand loyalty
and long-term brand value" is an important subset of
#2, albeit one only really understood by ad firms and
marketers.

--- John Posada <jposada01 -at- yahoo -dot- com> wrote:

> 1) Moves their expenses down
> 2) Moves their income up
> 3) Keeps their butt out of jail
> 
> When we try to get employers to understand what we
> do, we gotta frame it against those factors


User Interface design blog
http://user-advocacy.blogspot.com/
Code::Design::UI::Consulting
http://www.dionysius.com/


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