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LOL they do seem to have changed. But they are still TechSmith. ServiceNow is another one that's a pain. I think they used to be two words and now they are one but with a cap on the Now. It's tedious but I used to work on checking all that stuff with legal before publishing and I still occasionally have to do that. Trademarks have to be used appropriately too.
I got sued once in the 90's for using a name similar to another company's. I'd checked before picking that name and the company had not used their trademark at all on their web site or other materials. Plus their business wasn't similar. I did have to change my company name, but they had to pay me for my expenses to do it because they didn't use their mark correctly and they almost lost their rights to their name, plus they pulled their web site down for 6 mos to rewrite it so that it appeared on every page.
Lin Laurie
206.900.1861
www.linlaurie.com
-----Original Message-----
From: techwr-l-bounces+linlaurie1=hotmail -dot- com -at- lists -dot- techwr-l -dot- com <techwr-l-bounces+linlaurie1=hotmail -dot- com -at- lists -dot- techwr-l -dot- com> On Behalf Of John Allred
Sent: Friday, May 15, 2020 10:48 AM
To: techwr-l -at- lists -dot- techwr-l -dot- com
Subject: Re: Snagit - _used to_ be SnagIt, I believe
To me, it's fine to honor a company's preference, or even its trademark, if you choose. And it's fine to ignore it, if that's your preference.
Not sure it qualifies as an "issue," though. Some things simply are.
~john
On 5/15/2020 12:14 PM, Mark Giffin wrote:
> Ooh thanks Monique, this is good news if a company is getting rid of
> camelcase in their logo! I'm really sick of wasting extra keystrokes
> to type some company's precious camelcase trademark. I've already been
> typing Linkedin, Github, Latex etc and gleefully ignoring picky
> capitalization.
>
> Mark Giffin
>
> On 5/15/2020 8:27 AM, Monique Semp wrote:
>> ÂÂÂ I don't know when, but I noticed a while ago that it now seems to
>> be
>> ÂÂÂ "Snagit", no camelCase. I used to be very careful to use
>> camelCase,
>> ÂÂÂ "SnagIt", so surely it was that way originally. But somewhere
>> along the
>> ÂÂÂ way I noticed that on their website it uses "Snagit", both in the
>> logo
>> ÂÂÂ and in their text
>> ([1]https://www.techsmith.com/screen-capture.html).
>> ÂÂÂ So they must've changed it. Because I'm just certain that it
>> wasn't
>> ÂÂÂ like that "before".
>> ÂÂÂ -Monique
>>
>> ÂÂÂ On 5/15/20 8:15 AM, Lin Laurie wrote:
>>
>> Good luck, John!
>>
>> I think Chris has a really good point. When I look at resumes, I tend
>> to discoun t people who make mistakes on products. For instance,
>> SnagIt is one of the most popular tech writing tool and most people
>> spell it wrong.
>>
>> If you can't take the time to correctly spell products in your
>> resume, how caref ul will you be with the documentation you write? It
>> could even have legal conseq uences when you don't pay attention to
>> things like that and trademarks.
>>
>> Thanks Chris for just sayin'...
>>
>> Lin Laurie
>> 206.900.1861
>> [2]www.linlaurie.com
>>
>> References
>>
>> ÂÂÂ 1. https://www.techsmith.com/screen-capture.html
>> ÂÂÂ 2. http://www.linlaurie.com/
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