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Subject:Aw: I'm Just Curious. What Do You Think? From:Nina Barzgaran <e -dot- dickinson -at- gmx -dot- net> To:debora ames <deboraames -at- hotmail -dot- com> Date:Sat, 20 May 2023 13:24:06 +0200
Sounds not too easy to solve in two clicks... :)
I think basically it's about cost vs benefit - for the company, your
team especially, rather all concerned, including the developers. So,
here a few questions that might make it easier to clear the dust of the
battle..
* If you start implementing the email solution and not go that soon
for the platform, how many customers would be affected?
* Have you seen numbers actually decreasing because of that helpset
not being right there, a few clicks away...?
* How much time does it take to implement that email solution?
* How much longer would it take to get the platform up and running,
if you do the emails first?
How many people would be involved and possibly be kept from other
imoprtant tasks - that is - would those tasks 'suffer' and be finished
later?
Again: What's the least cost with the highest possible (long-term)
effect.
I think, losing a few non-paying-customers now when you can retain so
many more prospects and existing subscribers might be worth the risk.
Just my two cents worth.
Best of luck
Nina
Gesendet: Samstag, 20. Mai 2023 um 06:05 Uhr
Von: "debora ames" <deboraames -at- hotmail -dot- com>
An: "TechWhirl" <techwr-l -at- lists -dot- techwr-l -dot- com>
Betreff: I'm Just Curious. What Do You Think?
Hello, my peers. There's a debate within the Doc team. We have a
digital-adoption platform on which floats a signature application with
some high-level flows and tooltips; and access to brief articles in the
Help center. The flows are rather You can do this here instead of a
more
focused This is how you do it. Half of our surveyed customers can
easily
intuit what to do; the other half seeks more info (What does this
mean?, I
assumed I could do this...; More training, please, Need more
instructions).
Before obtaining the platform, I was tasked to create a full help set
(in
Madcap's Flare). So, I created detailed instructions and clearly
marked-and captioned screenshots (as directed by the product managers)
of
the entire application. And I'm a conversational writer, so it's really
easy to understand (plus I user-test, then write). However, this
helpset
info hasn't yet been moved to the platform in the form of videos,
knowledge bases, HTML pages, PDFs, micro content...all the forms it can
be
added to the platform. It'll be about 4-6 months to get that done, when
given the OK to start.
BTW, this helpset can be accessed via a Help link (about 8pt. Arial) at
the bottom edge of the UI. (if you squinch, you may see it). But, this
is
the difference of opinions:
* One opinion is: For those customers who want those answers, don't
just tell them Click the link. Make it simple, and send them a quick
email
stating This is what you're looking for..., shows a screenshot of step
6.
(or steps 6-8!) of ABC procedure, and also includes those clearly
marked-and-captioned screenshots. IF they contact you and want to know
more, say Click that Help link at the bottom of your screen, then "ABC"
topic in the TOC you'll immediately see. Then say, Eventually, we'll
have
all that information added to the platform. But, in the meantime, you
can
find any other info you need, if you want, in that helpset.
* The other is: Why bother with that when we're gonna eventually get
everything onto the platform? Don't you know we're aiming for "Out with
the old and in with the NEW?!" Tired of hearing about it. Get with the
program!
Since our customer base are
legal/medical/governmental/regulatory/regular
folks online-faxing documents that need to be signed and returned in a
timely manner--and the very real company goal is to retain and increase
this base for ROI-proven reasons (so you don't want them to get
frustrated
and cancel out of the initial free, or paid, subscription), what do you
think? (I'm of opinion #1, 'cause on a prior job at a company that
developed contract-management software for commercial real-estate
enterprises, Client/Professional Services would come to me with those
same
questions from particular customers who would call in 'cause they
couldn't
find or figure something out. I would send that exact email to the rep,
who would forward it immediately to the customer. Greatly! appreciated
by
all.)
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