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Subject:Re: I'm Just Curious. What Do You Think? From:debora ames <deboraames -at- hotmail -dot- com> To:Nina Barzgaran <e -dot- dickinson -at- gmx -dot- net> Date:Sat, 20 May 2023 17:46:38 +0000
Hi, Nina. This is not really using up resources to implement a solution. This is merely me, reviewing survey results, seeing a customer's particular problem, and reaching out to them ('cause we also pull their email addresses), and saying This is your answer—and all I show them is that answer (10 minutes). If they came back and asked Where are the instructions this step is in?, I'd say It's step 6 on pg. 22 of "Set Up Billing Alerts" (2 minutes).
On my prior job, although there was a Customer Service department, Professional Services shot me these types of questions all the time for customers who wanted an immediate answer. It resulted in more customers reading the documentation, Engineering starting to use it to write test case; and Client Services told me they closed a few big deals based OK, now we want to see the documentation.
Regarding everything you wrote, where I am now, we are doing all of that. But because our new VP, Product Management also wants us, as individuals, to take more initiative by going "outside the box" to connect to our customers, this takes no time at all on my part to help them out— because I know where everything is stated (until it gets on the platform). It's just a small favor that takes minutes, helps them out, and prevents them from quitting the app. Since it works, I would think the other side would say Sure, doesn't hurt ('cause I'm volunteering to do this), instead of leaving these (potentially long-term) customers hanging (or gone) until we get all of the information on the platform six or more months from now.
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From: Nina Barzgaran <e -dot- dickinson -at- gmx -dot- net>
Sent: Saturday, May 20, 2023 4:24 AM
To: debora ames <deboraames -at- hotmail -dot- com>
Cc: TechWhirl <techwr-l -at- lists -dot- techwr-l -dot- com>
Subject: Aw: I'm Just Curious. What Do You Think?
Sounds not too easy to solve in two clicks... :)
I think basically it's about cost vs benefit - for the company, your team especially, rather all concerned, including the developers. So, here a few questions that might make it easier to clear the dust of the battle..
* If you start implementing the email solution and not go that soon for the platform, how many customers would be affected?
* Have you seen numbers actually decreasing because of that helpset not being right there, a few clicks away...?
* How much time does it take to implement that email solution?
* How much longer would it take to get the platform up and running, if you do the emails first?
How many people would be involved and possibly be kept from other imoprtant tasks - that is - would those tasks 'suffer' and be finished later?
Again: What's the least cost with the highest possible (long-term) effect.
I think, losing a few non-paying-customers now when you can retain so many more prospects and existing subscribers might be worth the risk.
Just my two cents worth.
Best of luck
Nina
Gesendet: Samstag, 20. Mai 2023 um 06:05 Uhr
Von: "debora ames" <deboraames -at- hotmail -dot- com>
An: "TechWhirl" <techwr-l -at- lists -dot- techwr-l -dot- com>
Betreff: I'm Just Curious. What Do You Think?
Hello, my peers. There's a debate within the Doc team. We have a
digital-adoption platform on which floats a signature application with
some high-level flows and tooltips; and access to brief articles in the
Help center. The flows are rather You can do this here instead of a more
focused This is how you do it. Half of our surveyed customers can easily
intuit what to do; the other half seeks more info (What does this mean?, I
assumed I could do this...; More training, please, Need more
instructions).
Before obtaining the platform, I was tasked to create a full help set (in
Madcap's Flare). So, I created detailed instructions and clearly
marked-and captioned screenshots (as directed by the product managers) of
the entire application. And I'm a conversational writer, so it's really
easy to understand (plus I user-test, then write). However, this helpset
info hasn't yet been moved to the platform in the form of videos,
knowledge bases, HTML pages, PDFs, micro content...all the forms it can be
added to the platform. It'll be about 4-6 months to get that done, when
given the OK to start.
BTW, this helpset can be accessed via a Help link (about 8pt. Arial) at
the bottom edge of the UI. (if you squinch, you may see it). But, this is
the difference of opinions:
* One opinion is: For those customers who want those answers, don't
just tell them Click the link. Make it simple, and send them a quick email
stating This is what you're looking for..., shows a screenshot of step 6.
(or steps 6-8!) of ABC procedure, and also includes those clearly
marked-and-captioned screenshots. IF they contact you and want to know
more, say Click that Help link at the bottom of your screen, then "ABC"
topic in the TOC you'll immediately see. Then say, Eventually, we'll have
all that information added to the platform. But, in the meantime, you can
find any other info you need, if you want, in that helpset.
* The other is: Why bother with that when we're gonna eventually get
everything onto the platform? Don't you know we're aiming for "Out with
the old and in with the NEW?!" Tired of hearing about it. Get with the
program!
Since our customer base are legal/medical/governmental/regulatory/regular
folks online-faxing documents that need to be signed and returned in a
timely manner—and the very real company goal is to retain and increase
this base for ROI-proven reasons (so you don't want them to get frustrated
and cancel out of the initial free, or paid, subscription), what do you
think? (I'm of opinion #1, 'cause on a prior job at a company that
developed contract-management software for commercial real-estate
enterprises, Client/Professional Services would come to me with those same
questions from particular customers who would call in 'cause they couldn't
find or figure something out. I would send that exact email to the rep,
who would forward it immediately to the customer. Greatly! appreciated by
all.)
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