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Easy, when the customer spec requires serif.
At one time, my clients mostly were Navy agencies who wanted
15071H and 38784-compliant (or more often TMCR or [S]CRDL
compliant) documents ... and no ''screwing'' around (you
have to turn the threaded fastener cw/ccw).
Rule of thumb from j-days: sans for heds, cutlines
(captions); serif for body text (except sometimes pull
quotes and leed grafs).
{translation of above upon request}
jg <sfarmh1 -at- scfn -dot- thpl -dot- lib -dot- fl -dot- us> mailto:sfarmh1 -at- scfn -dot- thpl -dot- lib -dot- fl -dot- us
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