Re: graphics designer needed for logo help

[Bill Swallow <techcommdood -at- gmail -dot- com>]

There's also the difference between having a contest and having one
within a larger marketing plan. The former (what we see very often
these days with regard to design) asks for a stand-alone product which
would then govern further design decisions. The latter (like the
jingles) uses collective input to obtain a specific deliverable within
the scope of their marketing plan. And yes, customer-supplied
contributions are very different from professional-supplied ones.

On Tue, Apr 26, 2011 at 12:01 PM, Gene Kim-Eng <techwr -at- genek -dot- com> wrote:
> Yes, there have been companies that have successfully adopted branding
> choices based on contests.  However, as you note these contests are
> usually aimed at their customers rather than professionals in the
> branding field, although they may certainly be entering if the prize
> is sufficiently attractive..  If Dale Chihuly were to launch a contest
> to name his next series of works and the prize was one of them, I'd be
> rolling up my sleeves and getting to work on it right now.

-- 
Bill Swallow

Twitter: @techcommdood
Blog: http://techcommdood.com
LinkedIn: http://www.linkedin.com/in/techcommdood
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