Re: Naming conventions

[John Posada <jposada01 -at- YAHOO -dot- COM>]

Marianne...

What I might do is introduce an alias the first time
the product is mentioned, then use that alias forward.

Example:

The BigCompany Accounting and Sandwich Making System
(hereafter known as "The System") will reduce the time
your customers wait for their tax returns and ham
sandwiches. "The System" does this by ....


--- Marianne Bowen <mbowen -at- IMCI -dot- NET> wrote:
> Hi everyone,
>
> I have a problem with a new manual I am writing, and
> I am hoping to get some
> feedback.
>
> Throughout the manual I of course have to refer to
> the product I am
> documenting. The product name is rather long,
> meaning the name, the TM
> symbol, and the word system after it. That would be
> the correct usage of the
> product name.
>
> The previous writer used the full name throughout
> the document, including
> trademarking and the word system. I am trying to
> find a way to shorten it by
> declaring part of the name as an acronym. The main
> problem for me is the
> fact that using the word System would confuse the
> user, ans using the
> product name itself would mean using a trademarked
> name as a noun.
>
> Is it acceptable to use the trademarked name if I
> declare it first as an
> acronym? Are there any other ideas out there to
> solving this problem?
>
> Marianne
>

===
John Posada
Western Union International
(w) jposada -at- westernunion -dot- com
(p) john -at- tdandw -dot- com
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